NOTES FROM THE TERRITORY MANAGER

March 6th, 2020
NOTES FROM THE TERRITORY MANAGER

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REPLACING TIRES ON YOUR CAR

When replacing tires on your car the size tire, load and speed rating is where you start. All car manufactures put tires on their vehicles that match the vehicles intended use, vehicle weight and top speed capabilities of the vehicle but where do you go from there?

When replacing all four tires you have a lot of flexibility in what to recommend. Here is where the consumer might want to upgrade his desires based on what he experienced with the OE set of tires. Examples would be better handling, better mileage, quieter ride, smoother ride or a different tread. Does he want Summer, UHP, Winter or All-Season tires. When recommending tires try to match what is important to the consumer. If he lives in a lighter snow area of the country, you might want to recommend an All-Season Tire. If it’s a heavy snow state, there is no substitute for a snow tire and possibly on all four wheels. If it’s a state that allows studs you might want to pick a tire that is studdable.

If your replacing one tire with a lot of remaining tread you should recommend they use the same tire as the car has. If the tire is worn more than 50% it might be a good idea to suggest replacing both tires because the difference in the tread depth can create a drift or pulling problem on the front of the vehicle.

If you are replacing two tires you should replace them with tires that are as close as possible to the existing tires or replace the two with a better tire than they have on the vehicle if the consumer is asking for something specific. Always put the new tires on the back of the vehicle if we have the same size all the way around. Consumers have a tendency to lose control of the vehicle if the tire blows out on the rear causing them to panic in trying to correct the cars direction of travel.

Tires need to be replaced when they reach 2/32 of tread depth anywhere on the tread. All manufactures put wear bars across the tread about every 6-8 inches that help you determine when you need to replace the tire. The lower the tread depth the more you increase dry traction and handling but when driving in the rain hydroplaning is very common which leads to driver losing control of the vehicle. At 6/32 the tire is usually at its prime for handling, dry traction and water dissipation. Remember you never want to replace any tire with a smaller size tire or load/speed index lower than what the car comes with.

Lastly, it’s easy for salesman to go with the tire that is the least expensive, but it only takes a few minutes to upsell the consumer and make more money. Think of it this way.... upgrading the tires only costs about 25% of gas or insurance the consumer will spend in a year making his tire purchase the least expensive expenditure he will make year after year and just might save his life.

Thanks,
Randy aka "The Deesh"

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