Tire Group International LLC has been a successful tire exporter since 1992. On January 2007 it was poised to become a Domestic tire distributor in South Florida. The key to building a successful division was to bring in team members that would understand the vision and help achieve the goals set forth.
My name is Joaquin Gonzalez Jr. and I am the president of Miami, FL based wholesale/distributor, Tire Group International, LLC (TGI). I am a third-generation tire man and this past March marked my families 77th year in the tire business. I’ve had 2 careers in my life, playing football in the NFL and managing our families tire company, the latter being the most challenging.
Merriam-Webster defines perseverance as follows:
per·se·ver·ance
: continued effort to do or achieve something despite difficulties, failure, or opposition: the action or condition or an instance of persevering: STEADFASTNESS
Even if you don’t realize it, everyone deals with trademarks on a daily basis. “Trademark” is another way of referring to brands, and brands are what influence consumers’ purchasing decisions. You do not want a competitor hijacking your creative hard work to confuse these consumers into buying from them, rather than the true brand source.
When replacing tires on your car the size tire, load and speed rating is where you start. All car manufactures put tires on their vehicles that match the vehicles intended use, vehicle weight and top speed capabilities of the vehicle but where do you go from there?
One of the things I’ve always enjoyed about my job is the opportunity to travel and meet new people. Traveling always seems to provide me with chances to see lots of examples of Customer Service, and those examples run from ”OK” to “GREAT” to “How does that person even keep their job?” Sam Walton, founder of Wal-Mart once said “There is only one boss.
As a new decade approaches, the way tire buying has changed and how everyone in the industry has adapted will be one of the key takeaways to note. The convenience of consumers completing transactions online has evolved and reached a point where it’s becoming common to do so daily. The act of completing a transaction online is called e-commerce
What abilities make you a superstar at your job? In order to answer this question, you must be able to identify the set of hard and soft skills that define your skillset. Hard skills are abilities you can gain through education, training programs, certifications, and on-the-job training. These are typically quantifiable expertise that can be easily defined and evaluated.
Some things never change! No matter the industry, the year, the overall business climate, we are only as good as our team allows us to be. We have all heard the age-old saying “a team is only as good as its weakest link.” Well, let me tell you, those are words to live by. How do we recruit and keep great talent, how do we motivate our people, how do we challenge them to
“Hey Red! I need you to change a lightbulb in my office. Oh, and now that you’re here… We want to roll-out a paperless-workflow that seamlessly ties into a Smart Warehouse Management System that precisely tracks every tire we have.” – Tony, Joaquin, Orlando, Craig, etc. Yes, I am Red… and yes, I’m pretty sure all of the execs at Tire Group have said some form of the quote above.
