NOTES FROM MY DESK

My name is Marisela Fernandez Gonzalez. I am the HR/Accounting Manager at Tire Group International, LLC.

Do you find yourself dwelling on past events or thinking of what you want the future to be? If so, I challenge you to make a conscious effort to stop and live in the here and now.

Ever hear somebody say something completely wrong or backwards, yet you understand what they mean? Happens all the time! So much so, that through my years, every time I hear one, I make it a point to write it down.

It’s funny, when I wrote my first blog post the US was celebrating the 50th anniversary of the Apollo 13th mission to the moon. As luck would have it, as of today two different startup companies have made their first ever civilian space flights.

Is Customer Service a Dying Art Form?

Recently my wife and I had an urge for some fast-food so I told her I’d “Make a Run for the Border” like the commercial says for some quick take-out Mexican.

So how does the water get into the coconut? Did I lock my car? What time is it? Oh, crap its 8:15… I should get a new watch… Is my wrist swollen? What am I going to have for lunch? I want to eat healthy! I should start working out, but I’ll wait until Monday.

Marketing has been a whirlwind of rapid changes these past 10 year combined with COVID it’s tougher than ever to know what whether you’re making the most out of your small marketing team. With limited time and resources, it’s crucial that you make every action count and that you make the most with what you have.

The 3 R’s of Compliance

To a small business owner, compliance is often a secondary matter not given much priority. Often times, one thinks that the resources necessary for an effective compliance program is relegated only to large corporations with executives, shareholders, and cubicles.

Marketing, marketing, marketing!

If you are not constantly thinking of how to acquire and retain customers, you might as well close the doors and go home!
Marketing in today’s world is radically different than what it was just 10 years ago. As a new generation of millennial and gen z consumers grow older and create their own wealth, we must all be proactive in adapting to what works in attracting their business.

Focused on the Future

Sometimes, in pursuit of goals, we have to take 10 steps back in order to take 20 forward. I believe this to be true in life and in business.

Recently, we have had several external factors affect our industry, many of which are out of our control.