What a wild ride in 2020! As of the onset of the pandemic, we started looking for signs of how it would truly affect our business. Early calls started coming in from customers asking for extended terms on their credit lines. We all had decisions to make. Do we continue ordering tires? What’s the right inventory level we should have? How long is this going to last?
Most of us know the importance and need for business travel. Due to COVID-19, over the greater part of 2020, long lines at security and delays at the baggage claim have been replaced by Zoom meetings. Each of us has a funny story of a video call where one of your kids is asking/yelling “what’s 2+2?” or having to pick up a pet and take them outside in a hurry so that they can do their business.
After some thought, I’ve decided to come out with the Deesh’s tire tips in order to give you more insight to improve your overall knowledge for some of you this will be a refresher to what you already know but read it anyway. You might be surprised and maybe learn something new.
I knew we had a special product in terms of design and performance considering all the time, effort and R&D we put in the development of the Cosmo Mud Kicker. But until you actually get them on on a 4X4 and take them out on the road, mud and sand – you always have the curiosity of, what did we actually create?
2020… it’s important we start this off with the year. I want to make sure whoever reads this in 2030 understands this was the moment where video conferencing became a need and a norm. It’s also a year where many companies discovered the importance of IT infrastructure and business process.
Keeping “Connected” during COVID-19
The last 5 months or so have been some of the most interesting times we likely will ever see, and I really hope that we are soon headed to the end of the pandemic! Covid-19 has literally changed the landscape of the whole world in such an amazingly short time.
Tire Group International LLC has been a successful tire exporter since 1992. On January 2007 it was poised to become a Domestic tire distributor in South Florida. The key to building a successful division was to bring in team members that would understand the vision and help achieve the goals set forth.
My name is Joaquin Gonzalez Jr. and I am the president of Miami, FL based wholesale/distributor, Tire Group International, LLC (TGI). I am a third-generation tire man and this past March marked my families 77th year in the tire business. I’ve had 2 careers in my life, playing football in the NFL and managing our families tire company, the latter being the most challenging.
Merriam-Webster defines perseverance as follows:
per·se·ver·ance
: continued effort to do or achieve something despite difficulties, failure, or opposition: the action or condition or an instance of persevering: STEADFASTNESS
Even if you don’t realize it, everyone deals with trademarks on a daily basis. “Trademark” is another way of referring to brands, and brands are what influence consumers’ purchasing decisions. You do not want a competitor hijacking your creative hard work to confuse these consumers into buying from them, rather than the true brand source.